Monthly Archives: August 2012
“Super Fit” Moms: Lucky or Not?
The recent Wall Street Journal article, “Don’t Hate Her for Being Fit” was designed to strike a chord among a certain type of mom: “superfit moms” are now a demographic trend big enough and distinct enough to be marketed to, … Continue reading
Writer, journalist, mother, marketer, freelancer, wife, mediocre runner, racer, super beginner triathlete, gym-goer, dog owner, Spin instructor, fitness columnist, recycler, lifter of non-pink weights, one-time failed academic, feminist, eater of good and bad food.
